🔥Positive Reinforcement In UX Design 🔥
Howdy Cognitive UXers! 😉 Be aware of that from time to time I’ll pick articles, which arouse my interest so much that I’ll highlight them. The next one could be yours! 🚀 Too often we describe the user experience as monolithic — a seamless, fluid, uninterrupted entity. In reality, that is not the case. A user experience consists of thousands of minuscule exchanges between user and platform. That is right: the fundamental unit of UX design is an interaction. That is why I find the word to be such an apt embodiment. So how do we create “good” interactions? If you are looking for the simplest way to do it (and as UXers, we always are), then look no further than positive reinforcement.
The Psychology of Rating Systems in UX
Uber, like other consumer services, has an interesting rating system, both for passengers and drivers. Arjun champions this passenger rating system with a score of 4.91, not because he strategizes but because he’s genuinely nice and loves to strike a conversation! He recently noticed one of the drivers throwing him a 1-star rating. Arjun was taken aback. Out of curiosity, he asked the driver the reason for such a low rating. The driver smiled and explained — “Sir, this is not low. I gave you a №1 rating!”.
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User Research & Psychology
Motivational interviewing is the UX research tool you haven’t read about
The term was coined by clinical psychologist William Miller, who described MI as “directive client-centered counseling approach for initiating behavior change by helping clients to resolve ambivalence”. Its clinical use is to help patients change their lifestyle by altering, adopting, or eradicating ingrained habits. It’s not necessarily a set of techniques; rather, it’s a style or approach to assisting patients in overcoming ambivalence and cultivating new habits.