Psychology ❤️UX Design #38

Using interactions to shape user behavior patterns

An interaction can be considered to be made up of the following pieces

User Action — The action that a user performs in order to interact with an element on an interface. In the case of smartphones, these actions are called gestures. Some examples are tap, long press, swipe, pinch, etc. Reaction — Reaction covers everything that happens on the interface as a result of the user action. This reaction could be limited to an element or could span over multiple elements of the interface. It could be around manipulating various properties such as shape, orientation, elevation, etc of one or multiple elements. Perception — The reaction of the interface builds a perception of how the elements on the interface behave against a certain action. This perception helps them make sense out of the interaction and understand how the product works building their mental models over time.

muz.li  

9 growth hacky ways to use psychology in your app onboarding 📱

Have you ever wondered why your users don’t continue to use your app after their initial contact with the onboarding or after the sign-up?

There are various reasons why that might happen, but, be honest, have you thought about implementing some psychological concepts in your app’s user onboarding?

Psychology doesn’t merely help us to create better marketing campaigns or user interfaces. Whether you are a manufacturer or a SaaS business, psychology should be present in any department or field of your company. Implementing different psychological concepts will help any product to acquire and retain more users.

userpilot.com  

5 key lessons from “Psychology in Design” to help you advance UX

As designers, it becomes crucial to understand the pain-points of our users to build solutions that resolve their problems. The process includes understanding user behaviours and empathising with them to create a platform that increases their productivity.

To help you understand the perception of a user, here we are mentioning 5 key lessons which are extracted from the “Psychology of Design” principles. Let’s dive in!

uxdesign.cc  

How Chunking Helps Content Processing 🧠

Definition: In general usage, a ‘chunk’ means a piece or part of something larger. In the field of cognitive psychology, a chunk is an organizational unit in memory.

Chunks can have varying levels of activation — meaning they can be easier or more difficult to recall. When information enters memory, it can be recoded so that related concepts are grouped together into one such chunk. This process is called chunking, and is often used as a memorization technique. For example, a chunked phone number (+1-919-555-2743) is easier to remember (and scan) than a long string of unchunked digits (19195552743).

UX-Definition: In the field of user-experience design, ‘chunking’ usually refers to breaking up content into small, distinct units of information (or ‘chunks’), as opposed to presenting an undifferentiated mess of atomic information items.

nngroup.com