🔥 User Experience vs. Customer Experience: What’s the difference? 🔥
If you consider the relationship between a person and a company across that person’s lifetime, you can define that user’s experience at three different levels:
- The single-interaction level, which reflects the experience the person has using a single device in order to perform a specific task
- The journey level, which captures the person’s experience as she works to accomplish a goal (possibly using multiple interaction channels or devices in order to do so)
- The relationship level, referring to all the interactions between the person and the company, throughout the life of the customer relationship
User Research & Psychology
10 Things You Should Know About Your Users
Know your users is a fundamental product design rule. While it’s impossible to summarize all the information about users in a single article, it is still possible to highlight the most important rules every UX designer should follow to create an excellent experience for people.
Here are 10 essential rules that will help you design better user experience. 👉
🎬 Joe Leech | UX, Psychology and your Product 🍿
What do an overnight 40% drop in road accidents, a night in on the sofa watching TV and a good night's sleep have to do with digital product design?
Humans only have limited mental capacity and no-one is ever operating at 100%. We are all influenced by the world around us and by how our minds work. As designers we need to be able to understand this and design for it. Combining psychology theory, the latest in UX techniques Joe will outline a modern design framework that matches the modern complex world we and our users live in. After all a designer who doesn’t understand psychology is going to be no more successful than an architect who doesn’t understand physics.