Have you ever thought about why users do what they do when they interact with a product? What triggers them to complete a positive action, like signing up for an account, leaving their email, or heading to the checkout? Is it the simplicity of the user flow, the choice of colors, the placement of buttons, or the use of words? What about when users don’t engage with your product? Is something wrong with it? Is your marketing strategy failing you? Should you go back to the drawing board?
“A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.”
— Robert B. Cialdini