Editor's pick
🔥 The Psychologist’s View of UX Design | Dr. Susan Weinschenk 🔥
This article is a snapshot of the psychologist's view of the elephant.
- People Don't Want to Work or Think More Than They Have To
- People Have Limitations
- People Make Mistakes
- Human Memory Is Complicated
- People are Social
- Attention
- People Crave Information
- Unconscious Processing
- People Create Mental Models
- Visual System
Psychology in UX
Norman's Three Levels of Design
In the human mind there are numerous areas responsible for what we refer to as emotion; collectively, these regions comprise the emotional system. Don Norman proposes the emotional system consists of three different, yet interconnected levels, each of which influences our experience of the world in a particular way. The three levels are visceral, behavioral, and reflective. The visceral level is responsible for the ingrained, automatic and almost animalistic qualities of human emotion, which are almost entirely out of our control. The behavioral level refers to the controlled aspects of human action, where we unconsciously analyze a situation so as to develop goal-directed strategies most likely to prove effective in the shortest time, or with the fewest actions, possible. The reflective level is, as Don Norman states, "...the home of reflection, of conscious thought, of learning of new concepts and generalisations about the world". These three levels, while classified as separate dimensions of the emotional system, are linked and influence one another to create our overall emotional experience of the world.
interaction-design.org
Persuasive Design
What motivates more: positive or negative feedback?
Positive motivation follows emotional pleasure, whereas negative motivation serves us to avoid emotional pain. Basically, we won’t act until the pain of not doing something outweighs the pain of doing it, and visa versa. Positive motivation stems from our desire to seek out pleasure, and propel ourselves forward when there’s a reward on offer. Those rewards can be tangible: for example, if you were offered $100 for every time you went on a run. On the flipside, negative motivation takes shape when you have something to lose, and stems from fear. For example, you would be more likely to stick to a diet if you had to risk $500 of your own money on the promise of losing weight.
medium.com
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patreon.com
User Research & Psychology
Why you don’t need a representative sample in your user research
Engaging a representative sample of participants in user research sounds like a good idea but it is flawed. It requires lots of participants, does not work in an agile development environment, stifles innovation and reduces your chances of finding problems in small sample usability tests. When combined with iterative design, theoretical sampling (where theory and data collection move hand in hand) provides a more practical alternative.
medium.com
Human Cognition
10 cognitive biases to avoid in User Research (and how to avoid them)
Cognitive biases have become quite popular in mainstream culture in the last decade, thanks to books like Thinking Fast and Slow and Predictably Irrational. Along with human centered approaches, it has also gained quite a lot of prominence in Experience/Business design. Since we have come to rely more and more on quantitative and qualitative research to take informed product/business decisions, it’s also important to ensure that the data and its method of collection is not impaired by an ignorance of cognitive biases, so as to provide meaningful value to end customers.
uxdesign.cc
Ethical Design
The Ethics Of Persuasion
Nowadays, users are increasingly cautious of online and email scams, phishing attacks, and data breaches. This article provides food for thought for designers and developers to avoid crossing the ethical line to the dark side of persuasion. A few months ago, the world was shocked to learn that Cambridge Analytica had improperly used data from a harmless looking personality quiz on Facebook to profile and target the wider audience on the platform with advertisements to persuade them to vote a certain way. Only part of the data was obtained with consent (!), the data was stored by the app creator (!!), and it was sold to Cambridge Analytica in violation of terms of use (!!!).
smashingmagazine.com