🔥 The Psychologist’s View of UX Design | Dr. Susan Weinschenk 🔥
This article is a snapshot of the psychologist's view of the elephant.
- People Don't Want to Work or Think More Than They Have To
- People Have Limitations
- People Make Mistakes
- Human Memory Is Complicated
- People are Social
- People Crave Information
- Unconscious Processing
- People Create Mental Models
- Visual System
What motivates more: positive or negative feedback?
Positive motivation follows emotional pleasure, whereas negative motivation serves us to avoid emotional pain. Basically, we won’t act until the pain of not doing something outweighs the pain of doing it, and visa versa. Positive motivation stems from our desire to seek out pleasure, and propel ourselves forward when there’s a reward on offer. Those rewards can be tangible: for example, if you were offered $100 for every time you went on a run. On the flipside, negative motivation takes shape when you have something to lose, and stems from fear. For example, you would be more likely to stick to a diet if you had to risk $500 of your own money on the promise of losing weight.
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User Research & Psychology
Why you don’t need a representative sample in your user research
Engaging a representative sample of participants in user research sounds like a good idea but it is flawed. It requires lots of participants, does not work in an agile development environment, stifles innovation and reduces your chances of finding problems in small sample usability tests. When combined with iterative design, theoretical sampling (where theory and data collection move hand in hand) provides a more practical alternative.
10 cognitive biases to avoid in User Research (and how to avoid them)
Cognitive biases have become quite popular in mainstream culture in the last decade, thanks to books like Thinking Fast and Slow and Predictably Irrational. Along with human centered approaches, it has also gained quite a lot of prominence in Experience/Business design. Since we have come to rely more and more on quantitative and qualitative research to take informed product/business decisions, it’s also important to ensure that the data and its method of collection is not impaired by an ignorance of cognitive biases, so as to provide meaningful value to end customers.
The Ethics Of Persuasion