Delight is a word that we are hearing more of to describe pleasurable moments in our digital and offline products; those micro-interactions that can make an experience just that little bit more fun.
We’ve been researching what others had to say on the topic of delight in an attempt to answer the question, “Is there a formula for delight?”
In general terms the way you design information architecture (IA) for the mobile environment is very similar to the way that you design the IA for the desktop. The approach you use is near identical in fact but there are some important things to bear in mind when you do so:
-Deliver what’s important on the mobile platform – that means you should focus on what’s important to the user when they’re using a smartphone. That doesn’t mean that your users will necessarily be using your app when they’re on the move or on the street – you need to research the way that they will use the app. That, in turn, lets you focus on the content that’s of value to the user and cut down the volume of data that you present on mobile.
-Content should be focused on mobile – that’s smaller, simpler and easier to handle content than on the desktop. The limit of screen real estate makes large volumes of content more confusing on mobile than on a larger monitor.
-Navigation should be simple – that means limiting the number of menu options and keeping things focused on what’s important to the user.