🔥Digital Psychology - Written by Daniel Stefanovic 🔥
Digital Psychology – a free library of psychological principles and examples for inspiration to enhance the customer experience and connect with your users.
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User Research & Psychology
How to Conduct User Interviews with empathy
User interviews can be a great way to extract information from users for user experience understanding, usability understanding, and ideation. They are cheap and easy to conduct and can be readily conducted by anyone who can ask questions and record the answers. Conducting an interview is simply a question of running through your script or asking the questions that you have. However, there are some tips to make this more useful as a process...
Search Behavior Patterns
A search engine on an organization’s website or intranet is often built to support an overly narrow model of user behavior, which goes something like this:
- User types in a search
- Search engine gives back matching results
- User reads the results and picks the best one
Simple. Better still, it asks very little of the user interface—only that it provide some way to submit a search, and some list in response.
The Psychology of Bias in the Digital Age
A new study, presented at the Pediatric Academic Societies Meeting, examines parents engaged in a simulated medical dialogue with a physician and revealed that prior exposure to information on the Internet can influence both physician trust and the impetus to seek a second opinion. You can find more on the study in my recent Forbes story. So, simply put, the information that we see on the Internet can bias our trust and confidence in a relationship as a function of whether or not we are in agreement with the other party.
User Experience Psychology And Performance
Today, we’d like to shine a light on two videos from our archives as we explore two very different approaches to User Experience (UX). The first explores how we relate our websites to the needs and situations of our visitors, trying to meet them where they are emotionally. The second is a detailed technical exploration into how we measure and track the data around performance as it relates to user experience.
The second video may seem unrelated to the first video; however, while the collecting and analyzing of data might seem very impersonal, the improvements we can make based on the information makes a real difference to the experience of the people we build our sites to serve.