Editor's pick
🔥Digital Psychology - Written by Daniel Stefanovic 🔥
Digital Psychology – a free library of psychological principles and examples for inspiration to enhance the customer experience and connect with your users.
digitalpsychology.io
Psychology in UX
Behaviour modelling: How to make dogs drive cars and users click buttons
Behaviour is fascinating. Not only can we research, analyse and understand behaviour, it is possible to then actively and deliberately change it. It isn’t easy or quick but if you get it right the results can be incredible. But human behaviour has deep, complex motivations and meanings which is why it’s vitally important to have at least one person involved in your project who has a solid background in psychology.
A good starting point for understanding behaviour is the work of BJ Fogg. His behaviour model states that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and Trigger. When a behaviour does not occur, it means that at least one of these key elements is missing.
keepitusable.com
How to Use Smart Defaults to Reduce Cognitive Load
If you ask UX designers about the goal of their job, they’ll probably tell you that the goal is to make the user's life simple. When UX designers work on a product, they put maximum effort into creating something that gives users the straightest path to their desired outcome. And while that goal might sound simple, in real life there are a lot of barriers that prevent users from achieving it.
One such barrier is anything that stops users and makes them think about how to proceed. Steve Krug famously said, “Don’t make me think,” and if you want to follow his advice, you need to focus on reducing cognitive load. One way of doing so is by using smart defaults.
shopify.com
Cognitive UXD Supporter
Hand selected, independent & sponsor free content forever - Become a supporter of Cognitive UXD
As the first UX Collective Essay says "The reality is: in the era of content marketing, self-promotion, and extreme focus on personal branding, the design publishing industry will need to reinvent itself to stay relevant."
Cognitive UXD is an enthusiastic supporter of high quality, independent content creation for the design community. I started this side project because I love the connection between UX and Psychology and I wanted to give this knowledge back to the community. By helping me, I can cover Cognitive UXD's costs more easily. If you enjoy Cognitive UXD, please consider supporting what I love to do. Thank you! 🙏🏻
patreon.com
User Research & Psychology
How to Conduct User Interviews with empathy
User interviews can be a great way to extract information from users for user experience understanding, usability understanding, and ideation. They are cheap and easy to conduct and can be readily conducted by anyone who can ask questions and record the answers. Conducting an interview is simply a question of running through your script or asking the questions that you have. However, there are some tips to make this more useful as a process...
interaction-design.org
Human Cognition
Search Behavior Patterns
A search engine on an organization’s website or intranet is often built to support an overly narrow model of user behavior, which goes something like this:
- User types in a search
- Search engine gives back matching results
- User reads the results and picks the best one
Simple. Better still, it asks very little of the user interface—only that it provide some way to submit a search, and some list in response.
boxesandarrows.com
The Psychology of Bias in the Digital Age
A new study, presented at the Pediatric Academic Societies Meeting, examines parents engaged in a simulated medical dialogue with a physician and revealed that prior exposure to information on the Internet can influence both physician trust and the impetus to seek a second opinion. You can find more on the study in my recent Forbes story. So, simply put, the information that we see on the Internet can bias our trust and confidence in a relationship as a function of whether or not we are in agreement with the other party.
psychologytoday.com
Video
User Experience Psychology And Performance
Today, we’d like to shine a light on two videos from our archives as we explore two very different approaches to User Experience (UX). The first explores how we relate our websites to the needs and situations of our visitors, trying to meet them where they are emotionally. The second is a detailed technical exploration into how we measure and track the data around performance as it relates to user experience.
The second video may seem unrelated to the first video; however, while the collecting and analyzing of data might seem very impersonal, the improvements we can make based on the information makes a real difference to the experience of the people we build our sites to serve.
smashingmagazine.com