UX & Psychology go hand in hand — Introduction to human attention
Hi Folks! I just published my newest article about Human Attention. Enjoy it! ❤️
As a UX designer, we design digital products that people interact with. When we are designing these products, we spend a lot of time on different research methods to understand the behavior, habits, and needs of our users. However, there is a couple of general patterns that characteristic of all people. To be consciously used, we need to understand the process of human cognition. The purpose of this article is to understand the concept, function and types of visual attention and to use this knowledge in everyday product design.
The Power and Danger of Persuasive Design
Back in 2015, I launched the Persuasive Patterns card deck. It was a physical brainstorm tool created to help UX practitioners implement persuasive design in their daily work. The card deck is used in the daily UX work at some of the biggest and most popular tech companies all over the world.
Design principle: Cognitive dissonance
This article is about the mental discomfort experienced by humans and foxes, who hold two or more contradicting thoughts or/and beliefs at the same time. Let’s look at what is cognitive dissonance and see how it relates to design.
Cyberpsychology and UX 3: Optimising Cognitive Load
Just like machines, humans can run out of memory. We do it pretty often. Our available working memory can degrade as a result of decision fatigue over longer periods or context switching in the short term. When we crash, just like machines, our behaviour becomes erratic. We forget things and we look for shortcuts to free up our working memory and regain control. This unfortunate human behaviour has profound impact on how we interact with the world and consequently, how we go about designing products designing products.
Human Decision Making
How Anchoring, Ordering, Framing, and Loss Aversion Affect Decision Making
In my previous couple of columns, I discussed a very important aspect of decision-making: relativity—the way people determine value by comparing and contrasting one thing to another. Because people determine value by comparing things, the value of a particular item can seem very different in various situations, depending on what they’re comparing it to.