Knock Design Into Shape. Psychology of Shapes.
All the visual objects can be analyzed in terms of shape. For example, an average house may be perceived as a rectangle with a triangle on the top and the sun is often presented like a circle with lines around it. People may not always notice what figures and shapes surround them still they have a great impact on our consciousness and behavior. The science studying the influence of shapes on people is known as the psychology of shapes.
Memory Recognition and Recall in User Interfaces
Psychologists like to make the distinction between two types of memory retrieval: recognition versus recall. Think of meeting a person on the street. You can often tell quite easily if you have seen her before, but coming up with her name (if the person is familiar) is a lot harder. The first process is recognition (you recognize the person as familiar); the second involves recall. Recognition refers to our ability to “recognize” an event or piece of information as being familiar, while recall designates the retrieval of related details from memory.
To better understand the differences between recognition and recall and why recognition is preferable in user interfaces, we need to take a small excursion into how the human memory works.
Human, AI and UX
The New Skeuomorphism is in Your Voice Assistant
Not too long ago humanity left behind its skeuomorphic interfaces. We became accustomed to the idea of buttons to tap on screens and swipes that moved content right or left. We learned that content could be out of view but within reach. We graduated to a flatter, more abstract representation that still inherits spatial metaphors and relationships but that are communicated more subtly and implicitly. We stripped our visual interfaces off their ornamentations to allow a more authentic approach to visual aesthetics.
The Law of Similarity - Gestalt Principles
Gestalt is a German word that carries much importance, especially for us as designers. Let’s have a close look at its principles so that we can see how much information this little word encompasses! The central principle to the Gestalt theory was neatly summarized by the Gestalt psychologist Kurt Koffka: "The whole is other than the sum of the parts." The human eye and brain perceive a unified shape in a different way to the way they perceive the individual parts of those shapes. This global whole is a separate entity that is not necessarily formed by the sum of its parts. When we fully understand Gestalt design principles, we can utilize them to create more interesting and engaging visual experiences for website and app users. You can take advantage of these laws to design more thoughtfully and effectively, knowing exactly how your work can impact your users.
Good Designers are Good at Business with Joe Leech
Joe Leech shows us how psychology helps frame what we’re seeing in user research. He articulates why the superpower we need is understanding how business works. He inspires us get out of our seat and talk to executives in the organization more about the business. He also challenges us to not just always be shipping, but always be shipping the right things.
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Happy New Year Cognitive UX Designers!
I wish you all a fantastic New Year and hope you will keep discovering Cognitive Psychology & UX with me.
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