The fundamental law that governs the Gestalt Principles is that we tend to order our experience in a manner that’s regular, orderly, and recognizable. This is what allows us to create meaning in a complex and chaotic world. And having a solid understanding of how these principles work will help you in three ways.
- They’ll help you determine which design elements are most effective in a given situation. For example, when to use visual hierarchy, background shading, gradients, and how to group similar items and distinguish different ones.
- These psychological principles hold the power to influence our visual perception, which allows designers to direct our attention to specific points of focus, get us to take specific actions, and create behavioral change.
- And finally, at the highest level, the Gestalt Principles help you design products that solve the customer’s problem or meet the user’s need in a way that’s beautiful, pleasing, and intuitive to use.