Editor's pick
🔥How Netflix uses psychology to perfect their customer experience 🔥
If there’s a company that’s synonymous with a seamless customer experience, it’s Netflix. It has become the defacto entertainment source for many. So much so that 15% of the world’s web traffic goes to Netflix. But when your experience is industry-leading, how do you evolve it without disappointing customers? The answer lies in experimentation, built on proven psychological principles. And because Netflix is a subscription service, you can quickly discover what’s working. Just observe how many customers cancel their service in response to your experiment and optimize from there.
uxdesign.cc
Psychology in UX
Needs Before Wants in User Experiences – Maslow and the Hierarchy of Needs
It has been established that users are more likely to choose products that meet their needs than ones that meet their wants. Abraham Maslow developed a deep understanding of human needs and how they could be met. You can use Maslow’s Hierarchy of Needs in a design context to deliver more powerful user experiences that meet user needs rather than user wants.
If you want your users to accept your products they need to be motivated to do so. Abraham Maslow’s, the American psychologist, most famous research examined human motivation. In 1943 he published his paper; “A Theory of Human Motivation.” In this paper he revealed his understanding of human needs and proposed that they formed a hierarchy from the most basic to the most complex. He suggested that in order for a human being to be satisfied they must take of all their needs. However, the most basic needs must be fulfilled before higher level needs can be met satisfactorily.
interaction-design.org
Human Cognition
Decision Frames: How Cognitive Biases Affect UX Practitioners
Designers are vulnerable to the same cognitive biases as users. The context in which you present a problem can bias your design choices. Psychology and behavioral-economics principles often help designers create interfaces that steer users in a desired direction. For example, prospect theory and loss aversion teach us that allowing users to try a service before signing up for it will increase the number of registrations. For example, consider Roadtrippers.com, a travel planning application which lets visitors immediately enter their destination and start building a trip, without creating an account. Once users have invested their own time learning the interface and planning a route, they quickly gain a sense of ownership, and will be motivated to create an account to avoid ‘losing’ their work.
nngroup.com
🎙Podcast
Design for How People Think with John Whalen
Dr. John Whalen teaches us what it means to design for how people think. He reveals the powerful principals behind what he calls the six minds of user experience, and explains how anybody can harness them to build better products (no doctorate degree required!).
- Psychology and UX (5:04)
- Six Minds of Experience (8:48)
- Impact of Psychology (10:54)
- Acronym Cheat Sheet (16:03)
- Three Phone Numbers (17:08)
- Dark Psychology (25:21)
- Designing for Delight (31:24)
- Contextual Inquiries (42:50)
- Upside-Down Design (49:37)
- Design Superpower (56:09)
- Design Kryptonite (57:04)
- UX Superhero Name (58:43)
- Habit of Success (59:05)
- Recommended Book (1:08:02)
- Best Advice (1:10:38)
Game design & psychology
Understanding the Success of Fortnite: A UX & Psychology Perspective
Fortnite is one of the most successful video games in history, and this success fascinates and confuses many people who have made efforts to account for how a game could have become such a phenomenon so quickly. As the former Director of User Experience (UX) at Epic Games, where I worked on Fortnite from 2013 to late 2017, I would like to share the different steps that were taken by the Fortnite team to build what would later become the phenomenon we now know, through the lens of UX.
I will detail here the three most important steps to develop a game UX mindset, which were taken during the development of Fortnite:
Understanding the player’s brain Following a game UX framework (guidelines to usability and engage-ability) Applying the scientific method & establishing a UX pipeline
gamasutra.com