🔥How to Prevent Negative Emotions in the User Experience of Your Product 🔥
Learn to prevent negative emotions in the user experience of your product. As a User Experience (UX) designer, you want users to enjoy using your product by eliminating negative experiences and inducing positive emotion in your users. This article will teach you how to prevent anger and frustration from your users as you design the optimal user experience for your product.
How to Use Personality Science to Drive Online Conversions
We all want more conversions. More sign-ups, more sales, more clicks. And so we obsess over calls to action, user flow, and user-centric design. But there is one tool most entrepreneurs, web designers, branding experts, and copywriters forget to take into account—personality.
Understanding the science of personality can help attract, retain, and convert your ideal user. Before diving into how understanding personality can improve your company, it’s worth noting that there is a lot of bunk out there about personality. Myers-Briggs, DiSC, enneagram, all of those models have shown little or no peer-reviewed evidence1.
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User Research & Psychology
When to Use Which User-Experience Research Methods
Summary: Modern day UX research methods answer a wide range of questions. To know when to use which user research method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process. The field of user experience has a wide range of research methods available, ranging from tried-and-true methods such as lab-based usability studies to those that have been more recently developed, such as unmoderated online UX assessments.
Don’t Let Your Brain Deceive You: Avoiding Bias In Your UX Feedback
You know that user feedback is crucial — after all, your users will decide whether your app succeeds or not — but how do you know whether users are being fair and objective in their feedback? We can tell you: They won’t be. All of your users will be giving you biased feedback. They can’t help it. We can tell you: They won’t be. All of your users will be giving you biased feedback. They can’t help it. When soliciting and listening to user feedback, you will inevitably run into bias on both sides of the coin: Biases will influence the people providing feedback, and your own biases will influence the way you receive that feedback.
Human, AI and UX
The UX of AI, human-centered design process elevates artificial intelligence - Google Design
As was the case with the mobile revolution, and the web before that, machine learning will cause us to rethink, restructure, and reconsider what’s possible in virtually every experience we build. In the Google UX community, we’ve started an effort called “human-centered machine learning” to help focus and guide that conversation. Using this lens, we look across products to see how machine learning (ML) can stay grounded in human needs while solving for them—in ways that are uniquely possible through ML. Our team at Google works across the company to bring UXers up to speed on core ML concepts, understand how to best integrate ML into the UX utility belt, and ensure we're building ML and AI in inclusive ways.