I have always been fascinated by the way the human mind works. I am also convinced that being familiar with cognitive sciences is one of the key skills of any designer. To better myself professionally and perhaps to help other people learn something new, I decided to write about the cognitive topics I am interested in.
It’s physically impossible for us to pay attention to everything in our environment.
We have access to hundreds of TV channels, thousands of movies and shows on streaming sites, and 300 hours of new video is uploaded to YouTube every minute. We see about one million marketing messages each year (around 3,000 a day), and spend, on average, 13 hours each week on email.
There’s simply not enough time in the day for it all.