Statistics help us summarize and understand the hard data we collect, and instincts do the same for all the messy real-world experiences we observe. And that’s why the best products — the ones that people want to use, love to use — are built with a bit of both— Braden Kowitz
For many tech companies, design and data are intertwined. Companies work amid a constant stream of data detecting the impact of every minute change, and rely on teams of analysts, data scientists or engineers to continuously monitoring hundreds of metrics and multiple iterations.
While design instincts are still valuable, data and analytics can help you hone your product understanding and ensure your decisions satisfy stakeholders.