Editor's pick
🔥Gamification: Motivation Model 🔥
Howdy Cognitive UXers! 😉 Be aware of that from time to time I’ll pick articles, which arouse my interest so much that I’ll highlight them. The next one could be yours! 🚀 Have you ever asked yourself why do you play a game? Besides the fact that it’s relaxing, most of the times you play one because it’s fun. You enjoy the process of trial and error and discovering new stuff when you play it. Whether it is a new story element, new level or new item in the game. In my previous articles about gamification I wrote about The Basics, Why People Love Failing in Games, Rewarding Users With Points. In this one, it will be about what motivates people in certain situations and why we love games.
Persuasive Design
Persuasive Design: using advanced psychology effectively
“Emotions shape all activity in adaptive ways. In the absence of emotional markers, decision making is virtually impossible.” — Saver & Damasio (1991) Websites have come a long way in a short space of time — it’s really quite amazing just how much some of the sites belonging to the last decade’s most established brands have changed from their first iteration. When websites were first used for commercial purposes, they didn’t pay too much attention to user experience; the aim was to cram as much content into one page as possible. Now they are heavily researched, data-mined, and optimized in order to grab your attention and offer up the right content, functionalities, and options at the right time.
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I launched @cognitive_uxd's Patreon page. 🚀
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Accessibility
Create Accessible Websites with the Principles of Universal Design
Accessibility is not the first item we consider when we start designing a website. It is often a hidden need that we don't think about until something goes wrong. For example, let’s say you are in the middle of a design project and one of your test users tells you he can’t read the text on the screen. Then, you start analyzing what happened, and it turns out that he is one of the 8% of males in the world who has colour blindness—and he could not differentiate the green font from the red background. Okay, we’ll admit that we often don’t see green text on a red background, but you get the point, don’t you?