You must learn about human psychology to design compelling user experiences. If you understand how the human mind works, it’s easier to get people’s attention and keep it. It’s also easier to get them to take some form of action (like subscribing or buying). But how do you find out what goes on inside the mind of your users? Well that’s where psychological triggers come in. They’re invisible forces that influence and persuade people. And when you use them in your design you can get more people to say yes to what you’re asking.
In this post I’ll break down psychological experiments and academic research into simple, actionable steps that can help you design better experiences that lead to more sales online.