Editor's pick
Strategic design and motivational psychology with Amy Bucher VP Behaviour Change
Listen to this episode from Designing Behaviour Podcast on Spotify. The designing behaviour podcast exists to help you create digital products, services and experiences that make a difference in the world. We interview the best minds in human behaviour, design and tech space.In this episode, we speak to Amy Bucher VP Behaviour Change Design at Mad*Pow and Author of Engaged: Designing for behaviour change.
spotify.com
Psychology in UX
The psychology of design: 15 principles every UI/UX designer should know
As designers, we have an enormous responsibility to shape the world. We identify patterns and develop empathy to build products or services with a high frequency of use and a high perceived value. But how can we create experiences capable of solving a problem when there’s an infinite combination of people and contexts?
To engage users to act repeatedly, we need to understand their underlying psychology: what are the reasons behind what drives user behavior?
For starters, every interaction a person has with a digital product follows the same pattern:
📝 Information — User filters the information. 🤔 Significance — User looks for its meaning. ⏰ Time — User takes an action within a time frame. 🧠 Memory — User stores fragments of the interaction in their memory.
For each of these stages of interaction, I’ve compiled a list of the most relevant design principles and cognitive biases that will help you to build habit-forming products. Let’s get straight into it.
dribbble.com
How UX Designers Use Psychology to Manipulate Their Users
When I’m asked what I do for a living, I say “I’m a UX designer!” which is often responded to with, “Cool … so what is that exactly?”. And then I quote my favourite definition of UX Design: “The application of psychology to the design of technology” — Robert Hoekman Jr They often reply with “Oh… so you’re manipulating me then?” Now, while I’m definitely not a psychologist, I love this definition because it makes sense — as UX Designers we need to, to a certain extent, understand some psychological principles and how people think so we can predict how they will behave (interact) with our products. But the principles that influence us and help us to do things that we want to do are the same principles that can be used to manipulate us to do things that we don’t.
uxdesign.cc
Persuasive Design
The Five Principles of UX Design Psychology: Can You Predict the Behavior of Your Users?
In this article, we will discuss each principle and show how they apply to real-world scenarios. We’ll also explore some best practices for designing applications based on these principles so that people will enjoy using them! As UX designers, we are often expected to read people’s minds (not literally), understand precisely what they want and need, and then design a product that will meet those needs. It’s an impossible task, but luckily, UX Design Psychology’s five principles can help guide us through the maze!
uxplanet.org
Video
Psychology Behind UI/UX Design | Harrish Murugesan | TEDxUTA
User Interface & User Experience design plays a vital role in whether or not people will use that particular application or product. Thus, making such design...
youtube.com
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