Howdy Cognitive UXers! 😉 Be aware of that from time to time I’ll pick articles, which arouse my interest so much that I’ll highlight them. The next one could be yours! 🚀
Too often we describe the user experience as monolithic — a seamless, fluid, uninterrupted entity. In reality, that is not the case. A user experience consists of thousands of minuscule exchanges between user and platform. That is right: the fundamental unit of UX design is an interaction. That is why I find the word to be such an apt embodiment. So how do we create “good” interactions? If you are looking for the simplest way to do it (and as UXers, we always are), then look no further than positive reinforcement.