Editor's pick
3 methods to influence and change users’ behavior by Adam Fard
Have you ever thought about why users do what they do when they interact with a product? What triggers them to complete a positive action, like signing up for an account, leaving their email, or heading to the checkout? Is it the simplicity of the user flow, the choice of colors, the placement of buttons, or the use of words? What about when users don’t engage with your product? Is something wrong with it? Is your marketing strategy failing you? Should you go back to the drawing board?
“A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.” — Robert B. Cialdini
Persuasive Design
Storytelling tips for UX designers
As a UX designer working in tech, this can be a common experience. Every design critique, project update, or team standup is a fresh chance for us to advocate for problems that are crying to be solved. Each meeting is an opportunity to be the voice for the people who use our products every day; to use our design skillset to envision a bigger, bolder future. To communicate across disciplines, we often lean on data, research and design artefacts. Sometimes we create personas to help the team empathize with the pain-points we’re trying to solve, and we’ll whip up wireframes to illustrate possibilities for a better future. All of these strategies for identifying and solving problems are incredibly valuable, but how do we take them to the next level?
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User Research & Psychology
Eartracking: A New UX-Research Method
Human ears exhibit micromovements that can be analyzed to identify design elements that surprise or startle users in a usability study. Eartracking has some advantages over eyetracking. Eyetracking has long been a common way to enhance usability studies with insights that are more detailed than those gleaned from users’ thinking-aloud comments. Since 2005, Nielsen Norman Group has run many eyetracking research studies, some documented in the book Eyetracking Web Usability.
Human Cognition
Grabbing Visual Attention With The Visual Cortex
Given the way our brains work, there are things you can do that will grab your user’s visual attention. In this article, Susan Weinschenk explains how the visual cortex of our brains plays a vital role in controlling our behavior. Research on the visual cortex in the brain can give you some ideas. The visual cortex is the part of the brain that processes visual information. Each of the senses has an area of the brain where the signals for that sensory perception are usually sent and processed. The visual cortex is the largest of the sensory cortices because we are very visual animals.