Psychology in UX
The Peak–End Rule: How Impressions Become Memories
Cognitive biases change the way that we recall past events. The peak-end rule focuses our memories around the most intense moments of experience and the way an experience ends. Definition: The peak-end rule is a cognitive bias that impacts how people remember past events. Intense positive or negative moments (the “peaks”) and the final moments of an experience (the “end”) are heavily weighted in our mental calculus.
nngroup.com
The psychology of visual UX
Storytelling in Web design guides the user experience, incorporating all types of media to craft a logical and emotional narrative out of thin air. Since the beginning of human history, stories have played an important part in how we connect with one another. Just because we now tell our stories on the screen rather than around a campfire does not lessen their ability to captivate people emotionally. The tricky part, of course, is creating a cohesive narrative when the story is not always told linearly since the “listener” (in this case, the user) can control the flow and pace of the experience through multiple avenues of navigation.
thenextweb.com
Persuasive Design
Product Usage that Sticks: Habits Begin with a Trigger
Meditation, like any healthy habit, takes repetition to stick. But while the folks behind Calm, a meditation and mindfulness app, knew their product’s core value was helping people to learn and build a meditation practice—initially they didn’t put too much thought into the practice part of it all. That changed when they dug into their behavior data and discovered that users who had taken pains to schedule a daily reminder in the app’s settings were much more likely to stick around. When they proactively prompted new users to set a daily reminder after completing their first meditation session, Calm saw a 3x increase in daily retention — and according to their analytics platform Amplitude, this boost impacted weekly and monthly retention as well.
nirandfar.com
Human Memory
Good design rules in UX design - Miller's law
There is one principle of organization that every human should adhere to, particularly people who design products. Day after day, we see companies break this rule, and it is 100% of the time to their detriment. In this article, we’ll see what that rule is, and what it means to product and service design. We’ll also raise the possible implications of this phenomenon on organizational management, collaboration, and general performance. The psychological phenomenon I will be discussing in this article is known as Miller’s Law. Rather than just tell you what Miller’s Law is, I ask you to take part in this exercise for a more immersive learning lesson.
medium.com
🎙Podcast
Podcast 37: Cognitive Psychology and User Experience
Basic psychological phenomena like memory, perception, and emotions have huge implications for the design of products or experiences, from nutritional labels to phone apps to voting registration forms to video games. And people who study those kinds of user experiences need to be aware of some of the very basic ways that squishy human brains can be expected to operate as they set out to test and measure how people interact with their products and make sense of their media. If they don’t take those things into account, they lose one of their most important guideposts to improving user experiences and helping the designers or directors of the world execute on their visions.
psychologyofgames.com
Gestalt Theory
Gestalt-Driven UX: The Patterns That Drive Our World
It’s incredible to think where we’ve come in the last 30 years. We’ve digitized much of our daily lives, including our interactions with each other and the tangible world. As such, we’ve had to evolve and adapt how we consume technology: touch, voice, sound... taste? We’re having to transact increasingly complex information with more things with less time. It truly is chaos! Or.. at least it would be if we didn’t apply gestalt psychology to our interactive experiences.
hackernoon.com
Happy New Year Cognitive UXers! 🎉
2018 was an impressive year both in personal life (I became a father of a handsome son - YaY 👶) and in CognitiveUXD's life. It's time to take a look back and evaluate the year:
I'm grateful and proud. Thank you for all your support, kind words and positive feedback. Wishing every day of the new year to be filled with success & happiness for you.
UX ❤️Psychology
PS: For 2019 I have a couple of new feature ideas on how I can create more value, better user experience and increase the scope of CognitiveUXD. Stay tuned, I'll be back with the details soon.
Norbert - CognitiveUXD